Promoting your business through the internet doesn’t have to be expensive: in fact, it’s one of the best ways to market your business. Learn the different ways you can promote your business online in this article:
- Website presence: This is crucial, No matter what size your business is, having a website is crucial to attracting more customers or clients. A recent article by Review42 shows that 70-80% of people research a company online before visiting it or making a purchase. Think marketing, content and design for your website. How do you want your overall website to look like? What kind of customers or clients do you want to attract? Set up a harmonious tone that aligns with your brand identity, as well as a Google Business Profile.
- Optimise your website for search engines: Driving your website on top pages of search engines makes it easier for users to find out about your brand and services. This is where SEO comes into play: HTML, keywords, links and blogs are key to driving traffic onto websites. Regularly updating your website with content and blog articles helps with visibility.
- Social media: Consider setting up platforms on social media. They are becoming increasingly important for consumers and businesses in today's globalised world and interactions are becoming focal points for businesses. When multiple social media accounts are set up, businesses create the opportunity to enhance their brand strategies, drive traffic and increase brand awareness for a true customer-centric approach. Social media allows businesses to build trust through communication. Customers will be able to share their thoughts with your business which will allow you to provide solutions and meaningful customer service.
- Online advertising: Think Instagram, Facebook, Twitter, etc. A fast and convenient way to target your content, online advertisements can help get your account and services up in front of people and specific target markets who are interested in your content.
- Email marketing: A convenient and inexpensive strategy, email marketing allows you to personalise your messages and build relationships. You massively increase your reach and in the process, end up connecting with new leads and create more engaging experiences with customers.
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